We all find the term User Experience or User interface popping up in front of us every now and then. Since this is a highly popular term, most of us do not have a clear picture of UI/UX and we even doubt if hiring a User Experience Designer is worth enough.
Also, there is a good chance that you don’t know that the User Experience is not the same as User Interface. Do you? So why is it that you usually find a UX/UI Designer role advertised? As if they are part of the same job. They aren’t.
Well, with this said, a User Experience Designer does not essentially always carry the potential nor the skills to design the system and make it look appealing. And even if sometimes they do have that skills, they already have a lot of tasks and roles on their plate to ensure that the product/service is being built as expected to suit our viewers.
It is our opinion that the designer role is a distinct individual role. Why? Well, let’s find out some of the roles they play (not a complete list either).
1. User Interface Designing— designing a creative and engaging UI across possibly different form factors. These can either be different devices, such as iPhone, iPad, Android, or simply different screen sizes for the web. Don’t be surprised if in most cases you find both are being performed.
2. Drafting a quality theme — Not very different from the first one. Offering a consistent theme for the product/service so that the users remember it. The theme is what helps brand make an impact on the minds of audiences,
3. Logo Design — Who hasn’t wondered if they shall hire a logo design agency? Well, your User Experience Designer comes into play here as well. Building any logos, the product/service may require is being performed by these designers only. Each logo may also theoretically be a number of dissimilar form factors.
4. They also play a vital role in Digital Asset Creation — Depending on the User Interface Design, assets need to be designed for the developers to implement. Some interfaces will specify that a change in the state of a button and other individual elements, these changes in the state needs to be transferred consistently.
5. Web Design— Although this is optional, you will find most of the user experience designers performing roles in web designing as well. If this product/service is a web application, most of the User Experience designers also consider the work of building the basic prototype of what the web application will appear like, deprived of backend support. This can often act as a contribution to the User Experience Designer in monitoring if he is on the right path with their assumption of what is expected from the product/service before progress takes place.
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